随着人口老龄化的不断加剧,中国老年旅游市场亦呈现持续增长的态势。老年群体已成为旅游消费市场的主力军。通过旅游放松身心、拓宽视野、体验不同文化已成为老年人的主要休闲方式。近年来,有学者开始关注到一种特殊的旅游现象——旅游成瘾,这种现象是指个体对旅游活动产生强烈的依赖与渴望。其中,老年群体对旅游活动的强烈依赖与渴望尤其值得关注。本研究基于上瘾模型,运用质性与定量研究相结合的方法,对老年人旅游成瘾行为的形成过程进行探究与验证。此次研究为旅游成瘾理论提供了新的视角和实证支持,丰富了旅游成瘾的理论框架。研究结果有助于旅游企业、政府管理部门和相关组织更好地理解老年旅游市场的特点和需求,从而制定更加精准的市场策略和旅游产品,满足老年人的旅游需求,提高旅游服务质量。With the continuous exacerbation of population aging, the elderly tourism market in China has also shown a sustained growth trend. The elderly have become an important force in the tourism consumer market. Tourism as a means to relax, broaden horizons, and experience different cultures has become a primary leisure activity for the elderly. In recent years, scholars have begun to pay attention to a unique tourism phenomenon-travel addiction, which refers to an individual’s strong dependence and craving for travel activities. Particularly, the strong dependence and craving of the elderly for travel activities are of significant concern. This study, based on the addiction model and employing a combination of qualitative and quantitative research methods, explores and verifies the formation process of elderly travel addiction behavior. The research provides new perspectives and empirical support for the theory of travel addiction, enriching its theoretical framework. The findings aid tourism enterprises, government management departments, and related organizations in
